1. BEAUTY
2. TASTE
3. ECLECTICISM
4. GENEROSITY
5. ART, A STATE OF MIND
6. SUSTAINABILITY
7. ART AT HOME
8. ARTWORKS (more than people)
We consider beauty to be our main value. But how do we define it?
Beauty is a quality that applies to things, to beings, but also to behaviors, gestures, achievements, ways of thinking and even intentions. Plato defines beauty as the "splendor of truth". For Stendhal, "Beauty is never anything but a promise of happiness". For Oscar Wilde, "Beauty is in the eyes of the beholder".
In art, it is a form of aestheticism, refinement, elegance that define an identity or a culture, that the human conscience decides to keep even after decades, centuries or even millennia. Most of the time until recent times, works of art, even if they belong to a civilization, a culture, a country, an era, were made by human being for the same purpose. Make it beautiful. All works of art that still have significant value today have all the beauty in common.
2. Taste
The access to information around the world and the amount of choice available is unique in history. But since our time is limited, we don't all have enough time to see everything and sometimes this too much choice can disturb our eye perception. We decide to offer you our taste. We don't claim it's the best. It's just a point of view for you to get into the activities of the leading players.
We believe that we can’t speak about art, beauty, decoration without speaking about eclecticism, because by assembling artworks together, it can offer a new perception on beauty and art, offering an infinite palette of feelings and inspirations.
4. Generosity
Generosity is one of our main values. Compared to other media, we offer our online art gazettes for free to our readers because our mission is to help art market players create more opportunities.
Roman. 212–217 CE
Marble portrait of the emperor Caracalla
©Metropolitan Museum of Art. New York. Public Domain
Our passion for art has remained the same for several decades. We realized that we couldn't live without it. Why ? Maybe because the search for beauty is the most ambitious goal in life. Maybe it's because when you look at the past, one of the only things that remains and defines a civilization is what their great creators managed to achieve. Maybe it's because some how, it's a state of mind. If you have managed to write a Chinese ideogram in the most beautiful way, it becomes art. If you manage to cook the most inventive, original and delicious recipe, it becomes art. If you create the most delicious wine, it becomes art. If you build the most beautiful and perfectly balanced building, it becomes art. If you can say something in the most poetic way, it becomes art. How could we live without seeking it?
6. Sustainability
In the era of globalization and development, we are now able to access information like no one else before. We also realize that our own cultures can be forgotten very quickly. Even though beauty has always been very expensive, we believe that our work can inspire the new generation even if they don't buy it. We hope that our online art gazettes can also be a useful tool that could serve as a weekly inspiration for creators and designers around the world. But also educate the eye and maintain the mindset that whatever you choose to do in your life, if you do things with passion and with the goal of making it great, it can become art.
Georges Seurat
A woman fishing. 1884.
©Metropolitan Museum of Art. New York. Public Domain
We believe that live with art at home can completely change your perception and your inspiration in your daily life.
Above of the sense of achievement or the social purpose of art, living with art brings a lot of serenity and build a strong sens of identity and legacy.
8. Artworks more than people
It's just an editorial choice. We consider it more important to focus on the artworks in order to accomplish our mission.
Tsimshian , Native American
Headdress Frontlet. 1820-1840
©Metropolitan Museum of Art. New York. Public Domain
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